BCCI will earn 45 thousand crores by showing IPL on TV and OTT, this is 15 times the sports budget of the country; Know how?
The BCCI on Tuesday issued tenders for the media rights of the IPL season 2023-2027. The e-auction for the media rights of IPL will start from June 12.
It is believed that by selling media or broadcasting rights of IPL 2023-2027, BCCI can get a hefty price of Rs 45,000 crore, because
this time it plans to sell the rights to show the match on TV and OTT separately.
Currently, the broadcasting rights of IPL are with Star Sports, which ends with the 2022 season.
Let us know how BCCI can benefit thousands of crores from media rights for the next 5 seasons of IPL?
According to media reports, broadcasting or media rights for IPL 2023-2027 can be sold for up to Rs 35,000 crore.
According to reports, according to BCCI's own assessment, these rights can be sold for up to Rs 40-45 thousand crores.
According to the estimates - the television rights of IPL alone are estimated to be sold for 20 thousand crores, while the digital rights are also expected to get at least the same amount.
In the last few years, the popularity of digital medium has increased rapidly due to the advent of many OTT platforms including Hotstar, Sony Liv, Amazon Prime, Netflix.